Genericide: Brands’ Worst Fear
byWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it…
brands
What is Guerrilla Marketing?
byWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what…
Uncovered: Ramadan Collections
byArticle in brief: Author takes a closer look at why Ramadan collections are extremely sought-after. The comfort of a kaftan is dual. Firstly, there…
Why do Fashion Designers Leave their Label? And Where Do They All Go?
byArticle in brief: The author observes the issue of designers leaving their labels The news that shook the fashion industry in 2013 took place following…