Careful! You’re Being Cultivated by TV!
byWhat is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about social reality to the potential heavy…
Work
Ever Noticed The Heritage Sites On Our Banknotes?
byWhat’s the importance of the heritage sites found on our banknotes and how important is it for our generation to integrate that knowledge in the…
Multitasking Is Killing Your Brain
byMany people believe themselves to be multitasking masters; however, our brains were not build to multitask. Is this the brief? Human multitasking is the…
When "Follow Your Dreams" Doesn't Quite Work For You
byAre some of the so called motivational mantras out there actually setting people up for disappointment? The author looks at how these messages may…
5 Ways Millennials Can Secure Their Future Financially
byHow can millennials secure their future financially in the absence of a suitable pension system for them. With the UAE’s pension system that isn’t…
It’s A Cultural Thing
byWhat’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on…
When People Think your Business is a “Hobby”
byWhen people look at your business that you founded and work hard at as a hobby, how do you respond? As I began writing…
The Perks of Working from Home
byWorking from home is a privilege that requires discipline. As the owner of a small business, where I am solely responsible for all administration,…
3 Tips for Preparing to Return to College as a Mature Student
byWhether you are planning to earn a degree for the first time or are making a return to the college environment in order to…
What's In It For Me (WII FM)
byThe magic question that can help you everyday. I was in a business course when I first heard this magical phrase. The instructor came…