Genericide: Brands’ Worst Fear
byWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it…
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What is Guerrilla Marketing?
byWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what…
The Millennial’s Path To Success
byHow does the millennial generation define success different from the generations before and how are we achieving it? For many generations success has been…
Agenda-Setting – But I Want to Catch ’em All
byWhat is agenda setting, and how does it relate to advertising. The information portrayed in a way that serves a specific function, like in…
3 Main Reasons Employee Disengagement Is a Pandemic
byWhat are the main reasons employee disengagement has become so common in our workplaces? Employee disengagement manifests itself in many ways; in the slow…
What is Native Advertising?
byWhat is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to AdWeek, roughly nine out of ten…
Organizational Structures Going Flat
byWhat is the flat organizational hierarchy and how is it used in management. Every successful organization functions on some form of structure. The traditional…
#BookSummary David Ogilvy's Confessions of an Advertising Man
byIn this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy, the father of modern advertisement, started…
That Advertisement Is For Them, The Third Persons
byWhat is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips…
The Combination of Taboo Advertising with Humor
byThe use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands of advertisement messages a day. It…