Is Having Fewer Choices A Better Idea to Increase Sales?
byIn a world where shopping happens from the comfort of your sofa, websites and apps are often loaded with too many choices believing that…
Marketing
Genericide: Brands’ Worst Fear
byWhat is Genericide, and why is it so bad and how marketing can help in preventing it. You’d think a brand would love it…
What is Guerrilla Marketing?
byWhat is Guerrilla marketing, and what makes it better than traditional marketing? And why is it especially suitable for small businesses. I know what…
Agenda-Setting – But I Want to Catch ’em All
byWhat is agenda setting, and how does it relate to advertising. The information portrayed in a way that serves a specific function, like in…
What is Native Advertising?
byWhat is native advertising, and why should you change your advertising ways? Advertisements can be annoying. According to AdWeek, roughly nine out of ten…
#BookSummary David Ogilvy's Confessions of an Advertising Man
byIn this guide, the once considered father of modern advertisement uncovers his secrets to a successful advertisement. David Ogilvy, the father of modern advertisement, started…
That Advertisement Is For Them, The Third Persons
byWhat is the Third Person Effect and how does it relate to advertising? Third Person Effect is a theory developed by Sociologist W. Phillips…
The Combination of Taboo Advertising with Humor
byThe use of humor in ads and how it’s necessary in taboo advertising. We are exposed to thousands of advertisement messages a day. It…
Careful! You’re Being Cultivated by TV!
byWhat is the cultivation theory and how does it relate to advertising? The Cultivation Theory attributes misconceptions about social reality to the potential heavy…
It’s A Cultural Thing
byWhat’s the importance of understanding the target market’s culture in advertising across cultures, with examples of what worked and what didn’t. You live on…